Consider that the PC Optimization business has traditionally been a nebulous, placebo-effect, lure for hucksters of all types. So, who do you trust?
The answer is to trust a software engineer. Trust the microISVs (small digitally based teams). of the world. They are the new Mom and Pop shops. Trust that talented engineer free of all the restraints. moral compromises, and inefficiencies of larger corporations.
This applies to many developers, not just Bitsum. A small percentage of software engineers have sufficient strength in other skills, and can handle the stress, of running their own businesses.
And believe me when I say that advances in the Internet and digital infrastructure, small teams can operate more efficiently and produce higher quality products than the largest of companies. That doesn’t mean they will, but they can!
A single person can product amazing things. A small team can work wonders. It doesn’t take 10,000 people. All those extra people are just there to find ways to get more money out of you.
Bottom line: Support microISVs. Buy a license for their software! Don’t buy a license only when some corporation forced or tricked you into doing so!